*Exclusive offer reserved for members of the My ELEMENT loyalty program. Valid from 28/07/2021 to 15/08/2021 for any purchase made online or in participating stores on products from the new Fall-Winter 2021-22 collection identified by the mention "Members Offer! Points x 2”.
Cotton in numbers: regular cotton covers 2.5% of the world's cultivated land but uses 10 to 16% of the world pesticides. On the other hand, coming from non-genetically modified plants, and without the use of any synthetic agricultural chemicals such as fertilizers or pesticides, organic cotton enhances and protects biodiversity. Sure, it might only represent 1-2% of global cotton production, but guess what camp we chose?